Manta Sleep are going for the absolutely overwhelming, totally relentless yet incredibly well executed YouTube remarketing approach. Deal with it.īut how do you increase your percentage of buyers? Most people are not going to buy from you, it’s a fact. Why do you think we’re overjoyed with conversion rates of 3-4%? It’s because you just can’t be for everyone. Some people are tighter with their cash, some people just aren’t trying to improve their sleep… You can have the best products and pages in the world, NOT EVERYBODY IS GOING TO BUY IT. Click on this, read the page with keep your marketing hat on, and take extensive notes.Īs great as the product page is, I didn’t checkout straight away. This is a seriously outstanding product page for eCommerce. This product page is so good, I automatically feel like I’m looking at one of the best sleep masks in the world here.Īfter my first visit, I know I’m probably going to try it, but just wanted to hold off for now.Īs we scroll down the product page, we see some more glorious examples of good copywriting and seamless user experience. I land on a product page, and I can take in all of this information in 5-10 seconds, subconsciously. Smaller text showing me what else I get “earplugs, case and washbag”… nice added extras.Īnd I haven’t even gone below the fold yet.They use scannable bullet points for the features, like “zero pressure on eyelids” which also objection handles up front.Guaranteed.” That’s quite the promise, but now I want to see if they can deliver.
“The worlds comfiest 100% blackout sleep mask.The headline from Glenn R, USA, has me IN! And 2568 5-star reviews apparently… Hotjar, and similar software, tells us that folks focus mostly on the product picture and the price – so these need the best positioning on the page.More product page juice before I move on: So although the product-market fit in my case is absolutely spot on – I’m emotionally bought in – my logical brain overrides and says, “Woah Guy, you don’t need to buy this yet, hold your horses.” Waiting 3 weeks for international shipping? No thanks. I would’ve checked out immediately, but $30 is definitely in the premium range for an eye mask, more than I’m used to paying, and Mr Bezos has almost got me expecting free, immediate delivery. My initial thoughts on the product page? GREAT. The teachers at my copywriting school would be VERY happy with this.įew words, incredibly clear communication of the BENEFITS (not the features) of this thing, and a call to action which takes me straight to their headline product.
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