North tries to design the products so beautifully, simply and user-friendly as possible.
Or, as North puts it, from the ever-changing playground where water and wind come together. Nowadays North gets the inspiration for the kite designs from nature. North was the forerunner in designing sails and kites using advanced computer systems. Initially, North started developing sailboat sails, then windsurfed sails and eventually North started producing kitesurf kites. In 1957 North started its own brand, North Sails. In addition to North his sailing background, he was also a very good designer. Lowell North is a world-class sailor who won in an Olympic gold medal. The North brand name comes from Lowell North.
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And in a very short time, the North has succeeded in bringing a full range of kites, kiteboards, bars and kitesurf accessories to the market. With an army of experienced kitesurf designers, including Pat Goodman, and the best professional kite surfers such as Nick Jacobsen, Jesse Richman and Jalou Langeree, North has no lack of experience. So you could say that North has started over from that year.
Because of this change the model names and designs of the North kites, kiteboards, bars and all other products have changed as well. Under new ownership the brand North Kiteboarding was relaunched in August 2019, so the North Kiteboarding 2020 collection marks a pivotal point in the brand history: new development team, new team riders and new products. The company behind the North brand name has changed from Boards & More to the North Actionsports Group. Nevertheless, the brand had a major change in 2019. The North brand is one of the best-known brands in the kitesurf world.
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